20-22 June 2025
Perth Convention & Exhibition Centre

Simply Meant To Be

Dare to be different!
Introducing Simply Meant To Be – the ultimate destination for uniquely designed cakes that redefine the art of decorating. With decades of combined expertise in both design and hospitality, Simply Meant To Be is a tried and true cake expert that is always up for a challenge. Meet Michelle, who has an impressive background of twenty years in visual arts design. Her creative genius shines through in the non-traditional designs and captivating colors, setting Simply Meant To Be apart in the world of cakes. Partnering with Michelle is Lui, the seasoned chef, boasting over thirty-five years of culinary mastery. He skillfully crafts flavour combinations tailored to each client’s specific palate.
For personalised consultations, Simply Meant To Be operate by appointment only. Don’t hesitate to reach out and experience the exceptional world of cakes with Simply Meant To Be.

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Jules Allen

Jules Allen

Jules Allen, an award-winning Australian advocate and dynamic speaker, believes adversity is life's greatest gift. Overcoming childhood sexual abuse, addiction, and domestic violence, she now empowers others, caring for 32 foster children and advocating for adoption reform.

Her impactful journey, featured on Australian Story, includes rebuilding a refuge in the Solomon Islands and appearing on MasterChef. A leading expert on youth and women's issues, she was awarded the 2017 Alumni of the Year by Southern Cross University. Recently, she became an award-winning playwright, shedding light on foster care challenges, while her therapy work during COVID focuses on anxiety relief.